is the grass any bluer...

is the grass any bluer...
on the other side?

Monday, June 28, 2010

Helping Veterans: A Piece of the High Life

This message is from my friend and hero, Paul Rieckhoff.  Rieckhoff is the Executive Director and Founder of Iraq and Afghanistan Veterans of America (IAVA).  Please read and help if you can!

Wonder how a beer bottle cap can change the life of a veteran?

Starting today, IAVA is partnering with Miller High Life to give veterans of IraqAfghanistan a piece of the High Life.

Click here to check out the brand new ad starring IAVA Member Veterans, and then help us spread the word.


Miller High Life is an iconic American brand, and they've made a bold $1 million commitment to the newest generation of veterans and their families, which includes donating once-in-a-lifetime experiences to IAVA Member Veterans, from NASCAR pit passes to MLB All-Star Game tickets.

Iraq and Afghanistan veterans get exclusive access to these great gives in The Rucksack [ ], a new website we launched two weeks ago.

This is just the beginning of a huge summer of engagement for IAVA, full of great experiences for vets and their families. So help us launch this campaign in a big way by watching the ad and sharing it with your friends and family. [

Just one half of one percent of the American population has served in Iraq or Afghanistan. For such a small group, they and their families bear an enormous burden. Giving vets a piece of the High Life is an easy way for everyone in America to get involved and show them that we've got their backs.

Thank you for standing with us.



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